Facts about Vodofone Zoo ads: Telecasted during IPL matches

Rajiv Rao, executive creative director, O & M, came up with a new innovation to create ads which look like animation but they are not animation. On this campaign, one of the most interesting and which as the mixed reaction is the ZooZoo animated look ads, but they are real people. They are very thin girls from Mumbai who are actually blind. I personally thought it was animation but it is not to be so.

Vodofone creative director and the whole team have taken 30 ads on the whole and they spend 30 crores on this. So friends watch out for more ads. The ads are received with a mixed reaction where certain people especially kids like it very much and certain people are very much annoyed with the sound that the characters generate during these ads. But this happens to be the talk of the town mainly because of the Vodofone’s creative team’s idea.