Sunday, May 10, 2009

Facts about Vodofone Zoo ads: Telecasted during IPL matches




Rajiv Rao, executive creative director, O & M, came up with a new innovation to create ads which look like animation but they are not animation. On this campaign, one of the most interesting and which as the mixed reaction is the ZooZoo animated look ads, but they are real people. They are very thin girls from Mumbai who are actually blind. I personally thought it was animation but it is not to be so.

Vodofone creative director and the whole team have taken 30 ads on the whole and they spend 30 crores on this. So friends watch out for more ads. The ads are received with a mixed reaction where certain people especially kids like it very much and certain people are very much annoyed with the sound that the characters generate during these ads. But this happens to be the talk of the town mainly because of the Vodofone’s creative team’s idea.

6 comments:

Rajesh said...

Excellent work by vodafone...
all the adds shown are wonderful with superb sound effects...
nicely done..!
unable to believe that these were not animated and performed by small girls from mumbai.small added information is that the girls which enacted were drama artists and they had done exceptionally well..
nice info...
u blog is too good..!!

Balaji said...

thanks a lot for your comment da

Venkat said...

sound is really annoying.... nice post...

ashwin said...

Very nice info da

Vinod said...

I like these ads

Raja said...

superb ads